Insurance · Life insurance review
Manulife (CoverMe) review
The most you can buy online — instant CoverMe term, easy-issue and guaranteed-issue — backed by Canada’s largest insurer.
Best for: People who want to buy term or guaranteed-issue coverage online without an advisor.
Pros
- CoverMe term (10 & 20 yr, $100K–$2M) quoted and issued online
- CoverMe Guaranteed Issue: ages 40–75, no health questions, fully online
- CoverMe Easy Issue with just two health questions
- Full advisor lineup — Manulife Par and UL — for estate planning
- CoverMe term renewable to 85/89 with no medical at renewal
Cons
- Online term is 10 or 20 years only (no 15 or 30)
- Participating and universal life are advisor-only
- Guaranteed-issue capped at $25,000
- AM Best rating is headline-level (ratings pages block automated checks)
What you can buy online
Manulife’s CoverMe brand is the widest direct-to-consumer life menu in Canada: term (10/20 years up to $2M), a two-question Easy Issue term, and a fully online Guaranteed Issue permanent policy for ages 40–75 with no health questions. For a healthy buyer who wants coverage without an advisor appointment, that breadth is the draw.
For estate planning and seniors
Beyond the online products, the advisor channel carries Manulife Par (participating whole life) and Manulife UL for lifelong and estate needs. The guaranteed-issue option, capped at $25,000, is aimed at final expenses rather than income replacement — use the needs calculator to see whether that’s enough.
Frequently asked questions
What does Manulife (CoverMe) offer, and can I buy it online?
Manulife (CoverMe) offers term, whole life, universal life, no-medical, guaranteed issue. How to buy: Online (CoverMe) + advisor. Compare it against the field on our best life insurance page, and size your coverage with the life insurance needs calculator.
Does Manulife (CoverMe) offer no-medical or guaranteed-issue life insurance?
CoverMe Easy Issue (2 questions, $50K/$75K); CoverMe Guaranteed Issue (40–75, $5K–$25K, no questions, online)
Is Manulife (CoverMe) financially strong and Assuris-protected?
Financial strength: AM Best A+ · DBRS AA (Manufacturers Life). Manulife (CoverMe)'s underwriter (The Manufacturers Life Insurance Company) is a member of Assuris, which protects your policy if the insurer fails — see what's covered in our life insurance guide.
The bottom line
If buying online matters to you, Manulife’s CoverMe range is hard to beat for breadth. For permanent/estate coverage you’ll still work with an advisor — but few insurers let you do as much yourself.
- AM Best A+ is headline-level (AM Best and manulife.com ratings pages block automated fetch) — confirm the full release before relying on it.
- Manulife Par / UL and Family Term issue ages and face min/max are advisor-quoted and not published on overview pages.
Compare Manulife (CoverMe) against the field
See all the major providers side by side, with sources.
This review is for educational purposes only and is not insurance advice. The facts shown were taken from Manulife (CoverMe)'s own materials and the rating agencies and verified on June 13, 2026; they vary by product and change without notice. Our editorial rating is never paid for. Premiums are individually quoted. Read the actual policy wording and speak with a licensed advisor before buying. See our methodology.